iab tech lab working groups

8 hours agoIABインタラクティブ広告協会の年次リーダーシップミーティングALMが2月710日に開催されたサードパーティCookieの代替案探しを宣言した2020年以来となるIRL現実世界の会議だIABはプライバシー強化技術PETsを検討したいと考えており専門のワーキンググループも最近. IAB Tech Lab Unveils 2022 Product Road Map and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem IAB Tech Lab CEO Anthony Katsur Lays Out Long-Term Priorities for.

Iab Tech Lab Comes To Apac Iab Tech Lab

Its time for digital advertising to start baking February 23 2022.

. Find out more about PETs and the remit of the new working group on IAB Tech Labs site The Tech Lab team will be running a three-part event series to educate the industry on PETs along with providing updates on any developments from the working group. On Monday the IAB Tech Lab took the wraps off a new working group focused on developing standards and best practices for deploying PETs or privacy-enhancing technologies PETs rely on data-masking techniques that protect and minimize sensitive information within data sets so they can still be used but without compromising privacy. Established in 2014 the IAB Technology Laboratory Tech Lab is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem.

Company hereby acknowledges and agrees that unless and until Tech Lab grants Company additional rights in a signed writing Companys access to and usage of the Open Measurement Working Group OM software development kit the SDK is limited to Companys internal testing and evaluation of the OM SDK as part of the Limited Release Testing Sub-Working. This is open to all IAB members and non-members. Comprised of digital publishers ad technology firms agencies marketers and other member companies IAB Tech Lab focuses.

Find out more and sign up. The IAB Tech Lab supports several IAB Working Groups provides solutions for the Trustworthy Accountability Group TAG and the Digital Advertising Alliance DAA joint accountability programs and works closely with the Coalition for Better Ads CBA. The PETs Working Group an IAB Tech Lab project forms part of Project Rearc and will draw on technologies currently employed by the insurance and financial industries used to maximize data.

IAB Tech Lab Unveils 2022 Product Road Map and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem. IAB Tech Lab Unveils 2022 Product Road Map and Announces Industry Working Groups Focused on Building a Stronger Digital Ecosystem February 23 2022 The cookie is crumbling.

Iab Tech Lab Unveils 2022 Product Road Map